Website Architecture: How to Structure Your Dental Website

Before hiring a website design company, you should develop a sitemap to get an idea of how many pages you need and what purpose each page will serve. This will help streamline the web development process, reduce the number of revisions and ensure a faster launch. In this article, we discuss how to plan your dental website to improve SEO and deliver a positive user experience.

dental website layout

Website Pages Organized into Main Sections & Subsections.

Default pages

These pages should be present on any website and the website would be incomplete without them. This includes About, FAQ, Terms of Service and Privacy Policy. The about page can be further expanded to create an About Us section that covers your dental office in detail. Here is an example of what a typical About Us section may include

About – An overview of the dental office including some history and services offered.

  • Meet the dentist(s) – An about page for the dentist to discuss their education, experience, achievements etc.
  • Our Staff – A page introducing your staff to prospective patients
  • Vision/Mission – A page for your vision/mission statement
  • Awards/Honors – A page to display the awards, achievements and honors won by your dental office
  • Media/Press – A page to publish press and media mentions

Treatment Procedures

Take some time to think and list down the services and procedures offered at your dental office. Then group the related procedures together into categories making sure you do not leave anything out. Each category represents a separate section on your website so make sure you assign the most suitable category to each procedure. Here is what your procedure list may look like

Cosmetic/Restorative Dentistry

  • Porcelain Veneers
  • Snap on Smile
  • Teeth Whitening
  • Clear Braces
  • White Restorations
  • Dental Implants
  • Prepless Veneers
  • Porcelain Crowns
  • Six Month Smiles
  • Cosmetic Recontouring
  • Cosmetic Bonding
  • Bridge Restorations
  • Onlays/Inlays

Endodontics

  • Root Canal Retreatment
  • Cracked Tooth
  • Root Amputation
  • Apicoectomy

Prosthetics

  • Snap on Smile
  • Implant-supported Dentures
  • Traditional Dentures
  • Permanant Dentures

Orthodontics

  • Clear Correct
  • Six Month Smiles

Dental Fillings

  • Air Abrasion Fillings
  • Tooth-Colored Fillings
  • Silver Filling Removal

Preventative and General Dentistry

  • Oral Cancer Screenings
  • Oral DNA Testing
  • Fluoride Treatments
  • Cleanings
  • Digital X-Rays
  • Scaling and Root Planing
  • Laser Periodontal Treatments

Sedation Dentistry

  • Oral Conscious Sedation
  • IV Sedation
  • Nitrous Oxide (Laughing Gas)
  • NuCalm

Sleep Apnea and Snoring

  • Sleep Apnea Therapy
  • Snoring Therapy
  • Home Sleep Testing
  • Acoustic Airway Testing

TMJ

  • TMJ Therapy
  • TENS Unit
  • Mouthguards

Each category and procedure page can be used to educate visitors about the treatment and encourage them to call or set an appointment to discuss their options with a dentist.

Reviews

Patient reviews improve your credibility and reputation. Therefore, having a separate section for patient reviews is recommended. In this section you can also include video testimonials, before and after photo gallery. Here is how you can organize your patient reviews

Reviews – list patient reviews and references

  • Video Testimonials
  • Before and After Gallery

Contact

The purpose of the entire website is to get visitors to contact you and therefore the contract page is very important. However, in a dental website a contact page is more than a form and address. You should include location map, driving directions and operating hours. You must also include new patient forms and payment information. Here is how you can structure your contact us section.

Contact us – contact form, address, phone number, operating hours and map

  • Payment and Financing – Payment methods, Financing options, Insurance Plans, payment plan
  • New Patient Forms – Downloadable pdf for new patient forms and office policies

Special Offers

No dental website is completed without a special offers page. This page includes information about the various promotional offers and discounts you have been running to attract new patients. Many websites run special offers in the sidebar. Having a separate page allows you to share the link with prospective patients so they can easily go through all the discount offers.

Home Page

The homepage is the most important page in your dental website since most prospective patients will see this when they find your website. It is important to make a good first impression. Therefore, try to feature the best content and the most important procedures on the homepage.

If you are having trouble brainstorming your website architecture or need help with dental website development, do not hesitate to contact us for a free consultation.

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