Are you in a hurry to increase your patient base? Are you fed up of being lied to about dental marketing? If the answer is yes, then this post is jut for you. Online advertising is one of the fastest ways to get more dental patients. Unlike offline advertising like radio, TV or direct mail, online advertising offers a better ROI in a shorter period of time. Another great thing about advertising on the we is that most ad networks will charge per click and therefore it is often called pay per click or ppc advertising. In this post we describe how you can utilize 3 of the biggest online PPC advertising networks to get new dental patients fast.
Google is by far the most popular search engine and also has the biggest online advertising platform called Google Adwords. It offers both search and display advertising options. If you want new dental patients quickly, you must try search advertising and ignore display advertising – at least in the beginning. Search advertising is one of the most effective ways of generating dental appointments by showing your ad to local residents searching for dentists on Google.
Using the free Google keyword tool you can quickly check how many people searched for dentists and dental procedures during the past 12 months which will give you an idea if there is enough demand for your dental service in your local area. Try searching for a ‘dentist [insert your city/town name]’ and look at the search results. If you see ads from other dentists then it is a clear indication they are getting dental patients from Google Adwords. Therefore you should also start advertising to get your ad up there to start attracting new dental patients.
Similar to Google, Bing has its own advertising platform called Bing Ads. It serves ads on both Bing and Yahoo search results helping Bing Ads reach approximately 1/3 rd of all searchers in USA. While this may not sound like a lot, you can still get enough search volume for your dental services specially if your office is located in a densely populated area. You can easily check the estimated monthly search volume (number of searches made in a give period) for the dental procedures and treatments you offer using the bing ads keyword research tool. If you find there is enough search volume then go ahead and launch a search advertising campaign in Bing Ads to show your ad to prospective dental patients.
Facebook is one of the most popular websites in the world and over 70% of online adults use facebook. This offers a huge opportunity to get your message across to users who might be interested in dental work. In Facebook ads you do not have keywords to tell you who is looking for dentist but instead you have to use likes, interests and demographic data to target audiences that may be most interested in getting a dental procedure done. In addition you have to create an offer to grab attention of the users and compel them to take action since most users on Facebook are there to have fun and don’t want ads distracting them. For e.g. you could target single moms who have liked the facebook page for Dental Dental (or another insurance your dental office accepts) with an offer of discounted teeth whitening. By testing different offers with different audiences you can quickly find a few winning combinations before scaling them up to generate new patient appointments consistently.
If you are interested online PPC advertising with any or all of the above platforms and need expert advice and assistance, don’t forget to request a free consultation!