Are you in a hurry to increase your patient base? Are you fed up of being lied to about dental marketing? If the answer is yes, then this post is jut for you. Online advertising is one of the fastest ways to get more dental patients. Unlike offline advertising like radio, TV or direct mail, online […]
Google Adwords Express is a simplified version of their advertising platform Google Adwords, aimed at local business and service professionals like dentists and orthodontists. The main benefit of Adwords Express for dentists is the automation and simplicity it offers over the default adwords campaigns. You can get started quickly and do not need professional to setup a Google Adwords Express […]
Special offers are a great way of attracting new dental patients. However, in order to stand out from the crowd you must come up with something different from the other dentist specials in your area. In this post we discuss 15 special offers you can use to acquire more dental patients and increase production. Free Consultation A free case […]
As a dentist you need new patients to grow your practice and to get new patients you have to promote your dental services to the local residents. You can manage your marketing campaigns in-house or hire a dental marketing company. You can also manage only some aspects of the campaign yourself and outsource other aspects […]
PPC advertising is a great way to generate new dental patients online. However, if done wrong, your ppc campaign can become a nightmare and burn through your marketing budget quickly. Therefore, it is important to achieve a good ROI for your PPC campaign before scaling it further. In this post we have identified 5 proven […]
Social media marketing is a the most challenging way to get dental patients online. Many dentists who jump on the social media bandwagon, trying to find new patients learn this fact the hard way. They invest in a great page/profile, post a few updates, run some ads and then wonder why nobody is listening to what they have […]
When it comes to marketing your dental practice with search engines, you have two options to choose from – SEO or PPC advertising. Both these search engine marketing strategies have their pros and cons. In an earlier post I have discussed the benefits of PPC advertising with Google Adwords. In this post we will go […]
The most common way to get traffic form Google is by optimizing your website and getting it ranked on first page of for your target keywords. The other alternative is PPC advertising which can be costly. However, while ranking a website is the best long term strategy for getting search traffic, there are other ‘free’ […]
Before starting any advertising campaign for your dental practice, you need to specify some goals for the campaign. A lot of dentists who are not familiar with PPC advertising would choose a specific ROI like 300% or 400% for their campaigns without knowing that they might be losing money by setting up such a high […]
The growing use of internet as a medium for marketing has lead to many innovations in online advertising. One of these great innovations from early 2000’s is Google Adwords. What started as a search advertising program is now a full blow advertising network reaching almost 85% of all web users on most popular websites like […]
