Most dentists outsource their online advertising campaigns to a dental marketing firm which then reports to them the results of the campaign. This is where your knowledge of marketing will be tested because these reports are full of technical terms and abbreviations. You must understand the meaning of each of those metrics to evaluate the performance of any marketing campaign. In […]
Many dentists have unrealistic expectations from SEO which often leaves them disappointed when they do not see immediate improvement in their website traffic. This is partly down to lack of SEO knowledge and partly due to false advertising by some SEO companies that guarantee to rank your website in X days. In this post we […]
Most patients who want to book an appointment or request more information end up calling the dentist even if they have already visited their website or read their brochure. Talking over the phone gives patients more reliable information quickly, making phone calls the primary source of patients for dental offices. In short, calls from prospective and existing patients is what keeps […]
A modern dental website can cost upwards of $2500. However, while most dental web design companies charge a one time fee, some firms offer websites for a nominal monthly fee. They put you on a 12 months contract that includes the website development, hosting and maintenance fee billed every month. Both these pricing structures have […]
As a dentist you need new patients to grow your practice and to get new patients you have to promote your dental services to the local residents. You can manage your marketing campaigns in-house or hire a dental marketing company. You can also manage only some aspects of the campaign yourself and outsource other aspects […]
Before launching your dental office, you need to decide what to call it. Whether you are a start-up practice or buying an established office, you have to brand your dental office with a suitable name. Unfortunately they don’t teach you that in dental school which is why we are here to help. One of the main sticking points […]
Social media marketing is a the most challenging way to get dental patients online. Many dentists who jump on the social media bandwagon, trying to find new patients learn this fact the hard way. They invest in a great page/profile, post a few updates, run some ads and then wonder why nobody is listening to what they have […]
When it comes to marketing your dental practice with search engines, you have two options to choose from – SEO or PPC advertising. Both these search engine marketing strategies have their pros and cons. In an earlier post I have discussed the benefits of PPC advertising with Google Adwords. In this post we will go […]
Before starting any advertising campaign for your dental practice, you need to specify some goals for the campaign. A lot of dentists who are not familiar with PPC advertising would choose a specific ROI like 300% or 400% for their campaigns without knowing that they might be losing money by setting up such a high […]
The growing use of internet as a medium for marketing has lead to many innovations in online advertising. One of these great innovations from early 2000’s is Google Adwords. What started as a search advertising program is now a full blow advertising network reaching almost 85% of all web users on most popular websites like […]
