Archive | New Patient Marketing

Adwords Express for Dentists

Google Adwords Express for Dentists – A Good Idea Gone Bad

Google Adwords Express is a simplified version of their advertising platform Google Adwords, aimed at local business and service professionals like dentists and orthodontists. The main benefit of Adwords Express for dentists is the automation and simplicity it offers over the default adwords campaigns. You can get started quickly and do not need professional to setup a Google Adwords Express […]

Continue Reading
Dental Offer Ideas

13 Discount Offer Ideas to Promote Your Dental Office

Special offers are a great way of attracting new dental patients. However, in order to stand out from the crowd you must come up with something different from the other dentist specials in your area. In this post we discuss 15 special offers you can use to acquire more dental patients and increase production. Free Consultation A free case […]

Continue Reading
Facebook Marketing for Dentists

The Truth About Social Media Marketing for Dentists

Social media marketing is a the most challenging way to get dental patients online. Many dentists who jump on the social media bandwagon, trying to find new patients learn this fact the hard way. They invest in a great page/profile, post a few updates, run some ads and then wonder why nobody is listening to what they have […]

Continue Reading
SEO vs PPC Advertising

PPC or SEO: An Effective Dental Marketing Plan Uses Both

When it comes to marketing your dental practice with search engines, you have two options to choose from – SEO or PPC advertising. Both these search engine marketing strategies have their pros and cons. In an earlier post I have discussed the benefits of PPC advertising with Google Adwords. In this post we will go […]

Continue Reading
Google My Business Page Ranking

4 Ways to Get Dental Patients from Google without a Website

The most common way to get traffic form Google is by optimizing your website and getting it ranked on first page of for your target keywords. The other alternative is PPC advertising which can be costly. However, while ranking a website is the best long term strategy for getting search traffic, there are other ‘free’ […]

Continue Reading

PPC Advertising for Dentists: Maximise Profit NOT ROI

Before starting any advertising campaign for your dental practice, you need to specify some goals for the campaign. A lot of dentists who are not familiar with PPC advertising would choose a specific ROI like 300% or 400% for their campaigns without knowing that they might be losing money by setting up such a high […]

Continue Reading
Advantages of Google Adwords

7 Reasons Why Every Dentist Should Try Google Adwords

The growing use of internet as a medium for marketing has lead to many innovations in online advertising. One of these great innovations from early 2000’s is Google Adwords. What started as a search advertising program is now a full blow advertising network reaching almost 85% of all web users on most popular websites like […]

Continue Reading