Dental Marketing ROI Calculator

Dental Marketing ROI Calculator

Return on Investment (ROI) ratio (usually expressed as a percentage) used for comparing different investment prospects. Higher ROI indicatesĀ a better investment. Since marketing is also a form of investment, the same concept can be applied to gauge the effectiveness of various dental marketing campaigns. The basic formula for Return on Marketing Investment (ROMI) is given below:

Marketing ROI Formula

ROMI: Return on marketing investment
GP: Gross profit resulting from the marketing campaign. (Gross Profit = Production – Overheads)
MCC: Total marketing campaign cost

Just input the required values in the form below to determine the ROI of your dental marketing campaign. Higher ROI means the marketing campaign was more effective.