Last year Google launched Google My Business, a single platform for managing all of Google’s services for businesses. With the new integrated platform, you can work off just one screen to manage how your dental practice appears on:
- Google Maps: Update valuable practice information, add photos or virtual tours of your office
- Reviews: Manage your Google reviews and view other reviews around the web
- Google+: A social platform where you can post photos, text, videos, events and links
- Insights: After verifying your practice, you can view insight into your Google+ analytics to manage metrics such as visibility, engagement and audience
- Google Analytics: Check your analytics and learn more about your practice website’s visitors
- Hangouts: You can start a video chat with your patients right from the platform
Here’s the video from Google introducing the new service.
How Google My Business Helps Dental Offices
Improve Online Visibility of Your Practice
Through Google My Business, your dentistry will gain visibility on Search, Maps, and Google+ across all devices. These are all very important channels for getting dental patients online.
Share Updates and Offers with Your Followers
Google My Business will help you interact with your followers on Google+ by sharing useful content and updates about your dental office. You can introduce new products and services to your followers on Google+. You can also run promotions and giveaways to get more appointments and referrals.
Get Valuable Insights into User Behavior
The analytics feature inside Google My Business helps you understand how visitors are finding you on maps, search and Google+, what content is being viewed the most and how many visitors your dentistry profile is attracting. This will help you optimize and improve the performance of your clinic’s Google+ profile.
Manage Patient Reviews
Online patient reviews are very important to the success of your dental marketing efforts. Patients trust what other patients have to say about your practice. Google My Business makes it easier to manage patient feedback, request reviews from new patients and respond to negative reviews left by unhappy patients.
Communicate with Followers through Hangouts
Google Hangouts is a cool video chat feature introduced in Google+ but you can now access it directly from the Google My Business dashboard. Hangouts can help you interact with patients online to discuss various procedures offered by your dental office. You can also use Hangouts to educate patients about oral hygiene and how to prevent tooth decay through regular dental checkups.
As more people turn online to educate themselves about various dental procedures and to find a local dental care provider, you have to ensure that your dental office is not left behind. If you need help with setting up or managing your Google My Business, just submit a free consultation request and we will get back to you asap!