I just ran some analysis on last years call data in our system and came up with some interesting insights. The data-set is for around 20 dental office locations that generated just under 10,000 calls from 1st January to 31st December 2019. Calls by day Monday is the clear winner. Most offices do not run campaign on […]
Most dentists outsource their online advertising campaigns to a dental marketing firm which then reports to them the results of the campaign. This is where your knowledge of marketing will be tested because these reports are full of technical terms and abbreviations. You must understand the meaning of each of those metrics to evaluate the performance of any marketing campaign. In […]
Website speed is a big deal. Fast-loading sites perform better on all fronts: better user experience, higher conversions, more engagement, even higher search rankings. Since most dental websites receive a lot of mobile traffic, site speed becomes even more important. A slow website gets a higher bounce rate and lower conversion rate both of which […]
With the growing use of search engines to research local businesses, search engine optimization (SEO) has become necessary for any modern dental practice. Unlike dentistry, marketing and specifically SEO doesn’t require a license or even a degree to prove your qualification. This distinction coupled with the rising demand for SEO has resulted many self-titled ‘SEO […]
Many dentists have unrealistic expectations from SEO which often leaves them disappointed when they do not see immediate improvement in their website traffic. This is partly down to lack of SEO knowledge and partly due to false advertising by some SEO companies that guarantee to rank your website in X days. In this post we […]
Most patients who want to book an appointment or request more information end up calling the dentist even if they have already visited their website or read their brochure. Talking over the phone gives patients more reliable information quickly, making phone calls the primary source of patients for dental offices. In short, calls from prospective and existing patients is what keeps […]
With a plethora of dentists competing for a patients attention through various forms of dental marketing (TV, radio, websites, social media, magazines, coupons, workplace referrals and more), you must up your game to become successful. Most patients think that all dentists are the same since only a few dental practices are able to establish their brand […]
A collection letter is an attempt to encourage patients to clear their outstanding dues. It serves as a humble reminder to the patient without breaking the relationship of dentist and the patient. A good letter combined with a superior patient communications strategy will help your dental office improve collections and keep bad debt down. In this […]
According to a 2012 survey by SearchEngineLand, almost three-quarters of consumers trust online reviews as much as they do personal recommendations. The year 2016 is almost upon us and if you are still ignoring online reviews then you better wake up. In this article we explain how you can get more of your dental patients to give […]
Facebook Advertising is a great to way to promote your dental office online and get generate new patients at a reasonable cost. However, the Facebook ad platform can be very confusing for a first time user and you can waste a lot of money testing strategies that do no work. In this post we share […]
