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dentist advertising KPIs

5 Online Advertising Ratios Every Dentist Should Know

Most dentists outsource their online advertising campaigns to a dental marketing firm which then reports to them the results of the campaign. This is where your knowledge of marketing will be tested because these reports are full of technical terms and abbreviations. You must understand the meaning of each of those metrics to evaluate the performance of any marketing campaign. In […]

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call tracking for dentists

5 Reasons Why Every Dentist Should Use Call Tracking

Most patients who want to book an appointment or request more information end up calling the dentist even if they have already visited their website or read their brochure. Talking over the phone gives patients more reliable information quickly, making phone calls the primary source of patients for dental offices. In short, calls from prospective and existing patients is what keeps […]

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Facebook Marketing for Dentists

The Truth About Social Media Marketing for Dentists

Social media marketing is a the most challenging way to get dental patients online. Many dentists who jump on the social media bandwagon, trying to find new patients learn this fact the hard way. They invest in a great page/profile, post a few updates, run some ads and then wonder why nobody is listening to what they have […]

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SEO vs PPC Advertising

PPC or SEO: An Effective Dental Marketing Plan Uses Both

When it comes to marketing your dental practice with search engines, you have two options to choose from – SEO or PPC advertising. Both these search engine marketing strategies have their pros and cons. In an earlier post I have discussed the benefits of PPC advertising with Google Adwords. In this post we will go […]

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marketing-return-on-investment-graph

PPC Advertising for Dentists: Maximise Profit NOT ROI

Before starting any advertising campaign for your dental practice, you need to specify some goals for the campaign. A lot of dentists who are not familiar with PPC advertising would choose a specific ROI like 300% or 400% for their campaigns without knowing that they might be losing money by setting up such a high […]

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Advantages of Google Adwords

7 Reasons Why Every Dentist Should Try Google Adwords

The growing use of internet as a medium for marketing has lead to many innovations in online advertising. One of these great innovations from early 2000’s is Google Adwords. What started as a search advertising program is now a full blow advertising network reaching almost 85% of all web users on most popular websites like […]

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