Ethical SEO for Dentists

Ethical SEO for Dentists

Having a great dental website is not enough if it is buried somewhere on the 3rd page of Google’s search results. In fact research shows that 90% of people click on the results found on the first page. Therefore, if your website is not appearing on the first page of Google, it practically doesn’t exist for 90% of searchers. Dental website search engine optimization (SEO) is the art and science of optimizing a dental practice website to make it rank higher in the search results for the target keywords.

Dental SEO MarketingHow long does it take to rank a dental website in Google?

Unfortunately we cannot give an exact time frame for SEO results. The ranking done by Google depends on a lot of factors many of which are outside our control. However, after analyzing your website and the competing websites we can give you an estimated time. Normally it takes 3-6 months to get a dental website to rank for its main keywords on Google.

My website is already ranking well; should I do local SEO?

Yes. Keeping in view that local business listings appear above website listings on a search results page, you cannot ignore these listings because they generate significant visibility and traffic. On mobile devices specially, google local map listings are crucial since a many mobile users are on the move and do not scroll all the way down as they are interested in reaching the nearest dental clinic.

Why is the Google+ local listing for my dental office not ranking despite many positive reviews?

Positive reviews is just one of many factors used by Google to rank local business listings. Therefore, just like your dental website you need to optimize your local dental listing to make it rank in the top 3 for your target keywords. Since the factors for ranking websites are different from ranking local business listings, it is possible for a dental practice to appear in one and not the others. For best SEO results, you should optimize both your website and Google+ local listing so that your clinic can rank in local map listings as well as normal search results.

How many new dental patients will I get from SEO?

The number of patients you generate from SEO depend on a lot of factors beyond SEO, like the website conversion rate, your rates, your location etc. However, a good rule of thumb is 4-5 leads per 100 visitors. So if your website receives 1000 visitors per month from SEO, you will get around at least 40-50 leads and depending on your closing rate, around 10-20 patients per month.

My website is already ranking well; should I continue doing SEO?

This depends on what your competition is doing. Usually, once a website is ranked, it will stay there for a few months until other sites catch up. If other dental practices in your area are doing SEO and you are not, then it is only a matter of time before they catch up with you and leave you behind in search results. Therefore, you should continue with dental SEO marketing even after your website is ranked number 1 for all target keywords in order to consolidate your position for a long time to come.

How much does dental SEO cost?

The price of dental SEO basically depends on how many keywords you wish to rank for and how competitive those keywords are. More keywords and higher competition would demand a higher price. Another factor is the SEO tactics used. Ethical SEO is more challenging and costs more but provides long term, sustainable rankings. On the other hand black hat SEO may cost less but can get your website penalized. Our dental SEO packages start from $599 and include both local listing and website SEO.

Why should I hire you to manage my website SEO?

We have many years of experience ranking websites in Google especially for dental office websites. Our SEO experts are up to date with the latest updates in Google’s algorithms to provide you fast, safe and lasting search engine rankings. Please get in touch to discuss how we can help your dental practice with SEO marketing.