Archive | Search Engine Optimization

SEO Scam Alert

Top 7 SEO Scams Every Dentist Should Avoid

With the growing use of search engines to research local businesses, search engine optimization (SEO) has become necessary for any modern dental practice. Unlike dentistry, marketing and specifically SEO doesn’t require a license or even a degree to prove your qualification. This distinction coupled with the rising demand for SEO has resulted many self-titled ‘SEO […]

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SEO vs PPC Advertising

PPC or SEO: An Effective Dental Marketing Plan Uses Both

When it comes to marketing your dental practice with search engines, you have two options to choose from – SEO or PPC advertising. Both these search engine marketing strategies have their pros and cons. In an earlier post I have discussed the benefits of PPC advertising with Google Adwords. In this post we will go […]

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Google My Business Page Ranking

4 Ways to Get Dental Patients from Google without a Website

The most common way to get traffic form Google is by optimizing your website and getting it ranked on first page of for your target keywords. The other alternative is PPC advertising which can be costly. However, while ranking a website is the best long term strategy for getting search traffic, there are other ‘free’ […]

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Google My Business

Google My Business Page Best Practices for Dental Offices

Google is the central hub of all online marketing activities you conduct for your dental practice. In this short guide, we list the best practices you need to follow to optimize your Google My Business profile for better visibility in local search results. Keep your personal profile separate from local business page Many dentists still […]

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google-my-business-welcome

How Google My Business Helps Grow Your Dental Practice

Last year Google launched Google My Business, a single platform for managing all of Google’s services for businesses. With the new integrated platform, you can work off just one screen to manage how your dental practice appears on: Google Maps: Update valuable practice information, add photos or virtual tours of your office Reviews: Manage your […]

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3 types of search queries

3 Types of Search Queries Patients Use to Find a Dentist

Modern search marketing, both paid and organic, requires you to understand searcher’s behaviour and intent. Since the Humming Bird update, Google algorithm has moved on from keywords and now looks at the overall intent of a search query to rank pages and websites that best answer the query. Google’s paid search advertising program, Google Adwords has been […]

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