How much should your dental practice spend on marketing? This question depends on how many new patients you want and how much marketing budget you need to spend to acquire a new patient. This tool will help you calculate how much it actually costs to bring a new patient to your dental practice. The forumla used to calculate the patient acquisition cost is given below:
PAC: Patient acquisition cost
MCC: Total marketing campaign costs
W: Wages associated with marketing and sales
S: Total cost of all marketing and sales software (Web Hosting, Call Tracking, CRM. etc)
O: Other overheads related to marketing and sales (Equipment/Studio Rental, Consultant Fees. etc)
PA: Total number of patients acquired
Just input the required values in the form below to find out how much your practice is spending on average to acquire a new dental patient.