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Google My Business Page Ranking

4 Ways to Get Dental Patients from Google without a Website

The most common way to get traffic form Google is by optimizing your website and getting it ranked on first page of for your target keywords. The other alternative is PPC advertising which can be costly. However, while ranking a website is the best long term strategy for getting search traffic, there are other ‘free’ […]

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marketing-return-on-investment-graph

PPC Advertising for Dentists: Maximise Profit NOT ROI

Before starting any advertising campaign for your dental practice, you need to specify some goals for the campaign. A lot of dentists who are not familiar with PPC advertising would choose a specific ROI like 300% or 400% for their campaigns without knowing that they might be losing money by setting up such a high […]

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Advantages of Google Adwords

7 Reasons Why Every Dentist Should Try Google Adwords

The growing use of internet as a medium for marketing has lead to many innovations in online advertising. One of these great innovations from early 2000’s is Google Adwords. What started as a search advertising program is now a full blow advertising network reaching almost 85% of all web users on most popular websites like […]

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Google My Business

Google My Business Page Best Practices for Dental Offices

Google is the central hub of all online marketing activities you conduct for your dental practice. In this short guide, we list the best practices you need to follow to optimize your Google My Business profile for better visibility in local search results. Keep your personal profile separate from local business page Many dentists still […]

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dentist-website-template

Custom Dental Websites vs Cookie-Cutter Design Templates

When reviewing website design options for your dental office, most website design companies will ask you to choose between a custom design and a pre-built template website. While both types or websites can be successful, following are some useful points to consider when deciding between these two options. Cost Custom dental websites will always cost […]

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google-my-business-welcome

How Google My Business Helps Grow Your Dental Practice

Last year Google launched Google My Business, a single platform for managing all of Google’s services for businesses. With the new integrated platform, you can work off just one screen to manage how your dental practice appears on: Google Maps: Update valuable practice information, add photos or virtual tours of your office Reviews: Manage your […]

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3 types of search queries

3 Types of Search Queries Patients Use to Find a Dentist

Modern search marketing, both paid and organic, requires you to understand searcher’s behaviour and intent. Since the Humming Bird update, Google algorithm has moved on from keywords and now looks at the overall intent of a search query to rank pages and websites that best answer the query. Google’s paid search advertising program, Google Adwords has been […]

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Website Checklist

Dental Web Design Checklist – Is Your Website up to Scratch?

Good dental websites can cost upwards of $4,000. But before you write that check, why not go through the following checklist to see if you are getting your money’s worth from your website development company. Essential Features Start with a great looking header with a clear, high quality logo at the top of your website. […]

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