Many dentists have unrealistic expectations from SEO which often leaves them disappointed when they do not see immediate improvement in their website traffic. This is partly down to lack of SEO knowledge and partly due to false advertising by some SEO companies that guarantee to rank your website in X days. In this post we […]
Discount offers are a great way to attract new patients to your dental practice but most dentists do not give enough thought when creating a discount offer. The aim for any discount coupon is to get a higher volume of patients visiting your office. This means your special offer must be attractive enough to compel […]
Are you in a hurry to increase your patient base? Are you fed up of being lied to about dental marketing? If the answer is yes, then this post is jut for you. Online advertising is one of the fastest ways to get more dental patients. Unlike offline advertising like radio, TV or direct mail, online […]
Special offers are a great way of attracting new dental patients. However, in order to stand out from the crowd you must come up with something different from the other dentist specials in your area. In this post we discuss 15 special offers you can use to acquire more dental patients and increase production. Free Consultation A free case […]
As a dentist you need new patients to grow your practice and to get new patients you have to promote your dental services to the local residents. You can manage your marketing campaigns in-house or hire a dental marketing company. You can also manage only some aspects of the campaign yourself and outsource other aspects […]
Most people are not fond of dental offices and only visit a dentist because of necessity. Dental office amenities are an easy way to attract more patients to your practice by distinguishing it from other dentists in your neighbourhood. They also improve patient comfort and satisfaction encouraging more repeat visits and higher patient retention. In that […]
Before launching your dental office, you need to decide what to call it. Whether you are a start-up practice or buying an established office, you have to brand your dental office with a suitable name. Unfortunately they don’t teach you that in dental school which is why we are here to help. One of the main sticking points […]
When it comes to marketing your dental practice with search engines, you have two options to choose from – SEO or PPC advertising. Both these search engine marketing strategies have their pros and cons. In an earlier post I have discussed the benefits of PPC advertising with Google Adwords. In this post we will go […]
The most common way to get traffic form Google is by optimizing your website and getting it ranked on first page of for your target keywords. The other alternative is PPC advertising which can be costly. However, while ranking a website is the best long term strategy for getting search traffic, there are other ‘free’ […]
Before starting any advertising campaign for your dental practice, you need to specify some goals for the campaign. A lot of dentists who are not familiar with PPC advertising would choose a specific ROI like 300% or 400% for their campaigns without knowing that they might be losing money by setting up such a high […]
