Bing Ads for Dentists

Bing Ads for Dentists

Bing Ads is Microsoft’s online advertising platform that reaches to as many as 151 million users. Today, 1 in 5 searches happen on Bing.com, and by providing Bing search results for the number 3 (Yahoo) and 5 (AOL) search providers in the US, Bing powers close to one-third of US PC web searches. Therefore id want to generate more dental patients with PPC advertising you must advertise through Bing Ads.

Bing Ads logo

Where do your ads show up?

When a customer does a search on Bing, AOL, or Yahoo, an auction determines which ads are shown and where they’re placed on the page. This placement is what we call ad position, and it’s where your ad appears on the Bing, AOL, or Yahoo search results page – on top of the search results, on the side of the page, or at the bottom of the page.

How much does it cost?

You decide on the bid amount for keywords, which is the price you want to pay each time your ad is clicked. Then, every time someone does a search on the Bing and Yahoo network, an auction determines which ads are shown and where they’ll appear on the search results page. If your ad is eligible and appears in the search results page, you’ll only be charged when the ad is clicked. The actual pay-per-click (PPC) amount is, at the most, the bid amount you set.

Generally speaking, since most dentists ignore Bing advertising, the CPC (cost per click) on Bing Ads is 20-40% cheaper than the CPC on Google Adwords for the same keywords. Unfortunately however, the search volume of some local dental keywords on Bing may be negligible resulting in very few clicks and appointments compared to Google Adwords. Still, Bing Ads is worth trying specially if you are unable to expend your entire PPC marketing budget on Adwords.

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